If someone wants to create an attitude that will last a long time,he or she should use the ________ route of persuasion.If someone wants to create an attitude that will last only a
Short time,he or she should use the ________ route of persuasion.

Question

Quizplus · Accepted Answer

The central route of persuasion involves thoughtful consideration of the arguments (ideas, content) presented. This method is more likely to lead to lasting attitude change. The peripheral route relies on superficial cues (e.g., attractiveness of the speaker, number of arguments) rather than the quality of the arguments, leading to more temporary attitude change.

If Someone Wants to Create an Attitude That Will Last