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The Management of Strategy
Quiz 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
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Question 141
Essay
Describe the seven segments of the general environment.
Question 142
Essay
Case Scenario 1: The Boys and Girls Club. The Boys and Girls Club (BGC) is a national non-profit organization geared to provide America's youth with the tools and skills they need to become healthy adults, responsible citizens, and effective leaders. By bringing parents, neighbors, educators, and civic leaders together with our youth, BGC believes it can instill these crucial life lessons at an age when they're most needed. The national organization is headquartered in Atlanta, GA, and serves as a service hub for over 3,700 club locations around the U.S. Each local club is directed by a volunteer board of directors and staffed by professional youth development workers (usually including an executive director, a program director, and an arts director) and many volunteers who just enjoy working with young people and want to make a difference in their lives. While affiliated with the national center, each local BGC is locally funded. -(Refer to Case Scenario 1) How might the BGC respond to threats to their donations at both local and national levels?
Question 143
True/False
Case Scenario 2: B.B. Mangler. B.B. Mangler is a top U.S. business-to-business distributor of maintenance, repair, and service equipment, components, and supplies such as compressors, motors, signs, lighting and welding equipment, and hand and power tools. Its industry is typically referred to as MRO, which is an acronym for maintenance, repair, and supplies. MRO products are typically small, fairly inexpensive (light bulbs and washers), but often needed on short notice. It states its strategy as having the "capacity to offer an unmatched breadth of lowest total cost MRO solutions to business." Mangler's GoMRO sourcing center for indirect spot buys locates products through its database of 8,000 suppliers and 5 million products. Mangler has 388 physical branches in the U.S., including Puerto Rico (90% of sales), 184 in Canada, and 5 in Mexico. Customers include contractors, service and maintenance shops, manufacturers, hotels, governments, and health care and educational facilities. Mangler also provides materials-management consulting services. -(Refer to Case Scenario 2) The use of the Internet by Mangler would enhance its low cost strategy and reduce the barriers of entry to markets in Europe, Asia, and Latin America
Question 144
Essay
What is a firm's strategic group? What effect does the strategic group have on the firm?
Question 145
Multiple Choice
Which of the following represents a competitive intelligence practice that is both legal and ethical?
Question 146
Essay
Identify and describe the three major parts of the external environment. What is the purpose of the firm's collecting information about these aspects of its environment?