Starbuck's (Chapter 4 Opening Case) was able to revolutionize the coffee drining experience throug its business level strategy of
A) focused cost.
B) cost leadership.
C) differentiation.
D) stuck-in-the-middle.

Question

Quizplus · Accepted Answer

Starbucks' business level strategy was differentiation, which is evident in its unique coffee brewing methods, high-quality ingredients, personalized customer service, and comfortable ambiance. Starbucks differentiated itself from other coffee shops by offering a premium experience, which justified its higher prices and allowed it to capture a loyal customer base.

Starbuck's (Chapter 4 Opening Case) Was Able to Revolutionize the Coffee