According to the Chapter 4 Opening Case, part of Starbuck's success in 2011 was the decision to
A) cease introducing new products.
B) emphasize innovation by introducing new products.
C) cut back on the number of stores it operates.
D) discontinue unternational expansion.

Question

Quizplus · Accepted Answer

The opening case states that part of Starbuck's success in 2011 was due to their emphasis on innovation by introducing new products. This is in contrast to option A, which suggests they ceased introducing new products, option C, which suggests they cut back on the number of stores, and option D, which suggests they discontinued international expansion.

According to the Chapter 4 Opening Case, Part of Starbuck's