The diffusion of an innovation may be difficult to accomplish because
A)it lacks the support and commitment of top management.
B)the setting of the pilot project may differ significantly from other units in the organization.
C)union resistance.
D)management reward systems tend to concentrate on traditional performance measures.
E)All of the above

Question

Quizplus · Accepted Answer

The diffusion of an innovation can be hindered by a variety of factors, including lack of support from top management, differences in the setting of the pilot project compared to other organizational units, resistance from unions, and management reward systems that focus on traditional performance measures rather than innovation.

The Diffusion of an Innovation May Be Difficult to Accomplish