Which factor does NOT stimulate the diffusion of an innovation?
A)Relative advantage
B)Trialability
C)Complexity
D)Observability of consequences
E)Compatibility

Question

Quizplus · Accepted Answer

Complexity is a factor that can hinder the diffusion of an innovation rather than stimulate it. If an innovation is perceived as too complex, it may discourage potential adopters from adopting it.

Which Factor Does NOT Stimulate the Diffusion of an Innovation