In order to increase your positive attitude toward a given product, a market would attempt to enhance familiarity via which process?

Question

Quizplus · Accepted Answer

Repeated exposure to a product can increase an individual's familiarity with it, leading to a more positive attitude towards the product. This is based on the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them.

In Order to Increase Your Positive Attitude Toward a Given