The _____ route to persuasion uses logic and careful analysis of arguments to convince a highly involved, motivated, and attentive audience.

Question

Quizplus · Accepted Answer

The central route to persuasion, as described in the Elaboration Likelihood Model (ELM) of persuasion, involves the use of logical arguments and evidence to persuade an audience that is motivated and able to think critically about the message.

The _____ Route to Persuasion Uses Logic and Careful Analysis