Offering an attractive proposal, then making it unavailable or unappealing and offering a more costly alternative is called the _____ strategy

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The bait-and-switch strategy involves advertising a product or service at a low price to attract customers, then revealing that the advertised good is not available or is of lower quality than expected, and subsequently offering a more expensive alternative. This tactic is often used in retail to draw customers in with the promise of a deal that is ultimately unavailable.

Offering an Attractive Proposal, Then Making It Unavailable or Unappealing