Which of the following routes does the elaboration likelihood model suggest will be taken by a person who is motivated (interested and involved)in persuasion?
A)middle route
B)roundabout route
C)peripheral route
D)central route

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that a motivated person will take the central route, which involves careful and thoughtful consideration of the persuasive message.

Which of the Following Routes Does the Elaboration Likelihood Model