Longevo, a watch manufacturing company, offers watches in a wide range of designs to suit all age groups. To adequately cover its wide and diversified consumer base, the company makes use of all the traditional and new age media platforms for its promotions. The promotional strategy used by Longevo is _____.
A) viral marketing
B) product placement
C) integrated marketing communication
D) inbound marketing automation

Question

Quizplus · Accepted Answer

Integrated marketing communication involves using a variety of promotional tools and media channels to provide a consistent message across all platforms, which aligns with Longevo's strategy of using both traditional and new age media to reach a diverse audience.

Longevo, a Watch Manufacturing Company, Offers Watches in a Wide