Livesheer, a youth-focused clothing brand, signs a contract with the organizers of a music festival. Under the contract, the organizers of the music festival promise to display the brand's banners across the venue. Also, as part of its promotional strategy, Livesheer distributes some of its goodies for free among the crowd. This scenario exemplifies _____.
A) sponsorship
B) cross-selling
C) lobbying
D) vertical integration

Question

Quizplus · Accepted Answer

This scenario exemplifies sponsorship, as Livesheer is providing support to the music festival in exchange for promotional opportunities, such as displaying banners and distributing goodies.

Livesheer, a Youth-Focused Clothing Brand, Signs a Contract with the Organizers