In order to promote its brand, Lambrotto, an Italian manufacturer of leather shoes, makes a deal with the organizers of an upcoming baseball league. Lambrotto pays the organizers a substantial sum of money to have the brand's banners with its logo and slogans displayed all across the baseball ground and the stadium. Lambrotto engages in this activity to gain maximum visibility. This scenario exemplifies _____.
A) sponsorship
B) cross-selling
C) lobbying
D) vertical integration

Question

Quizplus · Accepted Answer

Lambrotto is engaging in sponsorship by paying to have its brand displayed prominently at the baseball league, aiming to increase brand visibility and awareness.

In Order to Promote Its Brand, Lambrotto, an Italian Manufacturer