Aubree Blake is a politician who leads campaigns for organic foods in the rural counties of her country. Several farmers, in different areas, have started organic farming because of the popularity of Blake's campaigns; even uneducated people trust the advantages of the campaign because of Blake's involvement in it. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

Aubree Blake's influence and reputation are being used to promote organic farming, which is an example of people marketing, where a person's image or influence is used to market a product or idea.

Aubree Blake Is a Politician Who Leads Campaigns for Organic