Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

The scenario illustrates event marketing, as the company is using a specific event (the charity program) to promote its brand and attract customer attention.

Katherop, a Company That Manufactures and Supplies Baby Clothes, Conducts