Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

The scenario illustrates event marketing, where companies sponsor an event to associate their brand with the cultural heritage and gain visibility among the event's audience.

Limpuntof Heritage Festival Is an Annual Cultural Event Held in the Country