Businesses adopt and identify target markets for their products to:
A) coerce people into buying products they do not need.
B) maximize the impact of the cost of marketing.
C) adopt consumer-friendly pricing strategies such as price skimming for new products.
D) collect information from the external marketing environment.

Question

Quizplus · Accepted Answer

Businesses identify target markets to ensure their marketing efforts are efficient and effective, maximizing the impact of their marketing budget by focusing on the most receptive audience.

Businesses Adopt and Identify Target Markets for Their Products To