Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.
A) pricing strategy
B) distribution strategy
C) product strategy
D) promotion strategy

Question

Quizplus · Accepted Answer

Jim's work on package design is part of the product strategy, as it involves decisions related to the product's appearance and features.

Jim Works in the Marketing Department of a Smartphone Manufacturing