In the context of marketing research data, an example of primary data is _____.
A) U.S. Census
B) a focus group
C) the Wall Street Journal
D) a company's product sales history

Name: In the context of marketing research data, an example of primary data is _____. A) U.S. Census B) a focus group C) the Wall Street Journal D) a company's product sales history
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Quizplus · Accepted Answer

A focus group is a type of primary data because it involves collecting data directly from respondents through interviews or discussions.

In the Context of Marketing Research Data, an Example of Primary