In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.
A) distribution strategy
B) pricing strategy
C) product strategy
D) promotion strategy

Question

Quizplus · Accepted Answer

The promotion strategy involves all the ways marketers communicate about the product, including advertising, sales promotions, public relations, and personal selling.

In the Context of the Marketing Mix, the _____ of a Product