Question 1

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

The answer of As a part of intensive distribution, dealers...

Question 2

When a producer uses exclusive dealing and the use of exclusive territorial agreements to keep a dealer from selling outside its territory, it is completely legal.

Accepted Answer

The answer of When a producer uses exclusive dealing and...

Question 3

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

Marketing logistics involves the entire process of getting products or services from the producer or seller to the end consumer, including transporting, storing, and managing inventory. It is a critical part of supply chain management and ensures that customer requirements are met efficiently and effectively.

Question 4

Evaluate how public policy affects distribution decisions.

Accepted Answer

The answer of Evaluate how public policy affects distribution decisions....

Question 5

Which of the following is NOT a major logistics function?

Accepted Answer

Product designing is not a logistics function. Logistics functions involve the management of the flow of goods and services, including inventory management, warehousing, transportation, and packaging. Product designing is a part of the process of creating the product, but it is not directly related to the logistics function.

Question 6

________ logistics refers to moving products and materials from the suppliers to the factory.

Accepted Answer

Inbound logistics is the process of moving materials and goods from suppliers to the factory. Outbound logistics is the process of moving finished products from the factory to the customers. Diverse logistics is not a commonly used term in logistics management. Reverse logistics is the process of managing the return of products from customers back to the company. Customer-centered logistics refers to focusing on the needs and preferences of the customer in logistics management.

Question 7

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Accepted Answer

The answer of Explain how companies select, motivate, and evaluate...

Question 8

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Accepted Answer

The term used for reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as reverse logistics.

Question 9

Major logistics functions are logistics information management, inventory management, transportation, and ________.

Accepted Answer

The other choices are not considered major logistics functions. Warehousing, on the other hand, is a crucial component of logistics as it involves the storage and management of inventory.

Question 10

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

The practice of selling to dealers on the condition that they take some or all of the rest of the product line is known as full-line forcing. This is a way for strong brands to ensure that their lesser-known or less popular products are also sold and have a better chance of succeeding. This practice can be controversial as it can limit a dealer's freedom to choose which products to sell, but it is still commonly used by many producers.

Question 11

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

Smart Shoppers has most likely developed a green supply chain by switching to biodiesel trucks that run on used cooking oil rather than gas.

Question 12

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

Marketing channel management involves managing and evaluating individual channel members to ensure effective distribution of a product or service.

Question 13

When would an exclusive dealing contract be legally problematic?

Accepted Answer

The answer of When would an exclusive dealing contract be...

Question 14

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

The definition given in the question is related to supply chain management. Supply chain management involves coordinating and managing the flow of goods, services, and information between suppliers, manufacturers, distributors, and customers. It involves the processes of procurement, production, transportation, warehousing, and delivery of products to the end customer. Therefore, the correct answer is C) Supply chain management.

Question 15

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

Outbound logistics refers to the movement of products from the factory or warehouse to resellers and ultimately to customers. This includes tasks such as order processing, inventory management, and transportation.

Question 16

Marketing logistics includes all of the following EXCEPT ________.

Accepted Answer

Marketing logistics includes reverse logistics, inbound logistics, outbound logistics, and customer-centered logistics. Producer-centered logistics is not a part of marketing logistics as it focuses on the efficient management of operations within the organization.

Question 17

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Accepted Answer

Distribution centers are specifically designed to efficiently receive and store goods from a variety of sources, fulfill customer orders, and quickly ship them out. This level of automation and optimization is not typically found in loading docks, open warehouses, shipping platforms, or product platforms.

Question 18

Logistics has grown in importance for all of the following reasons EXCEPT that ________.

Accepted Answer

The answer of Logistics has grown in importance for all...

Question 19

What factors should a firm consider when selecting intermediaries?

Accepted Answer

The answer of What factors should a firm consider when...

Question 20

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Accepted Answer

The answer of ________ logistics starts with the marketplace and...

Quiz 12: Marketing Channels: Delivering Customer Value