The marketing managers of Compliant, Ltd., strive so hard to agree on an important decision to launch a product that they ignore information that a similar product already exists in the market and that the barriers to entry into the market are high. This refers to which of the following decision-making processes?
A)dialectical inquiry
B)devil's advocacy
C)groupthink
D)intuition

Question

Quizplus · Accepted Answer

Groupthink occurs when a group prioritizes consensus and agreement over critical evaluation of alternatives, leading to poor decision-making, such as ignoring important information.

The Marketing Managers of Compliant, Ltd