The only good method to determine the total amount of money to be spent on the communications package is using the advertising budget as a percentage of last year's sales.
Correct Answer:
Verified
Q2: Gross rating points is a simple function
Q3: There is a negative relationship between good
Q4: Continuous advertising schedules have a fairly regular
Q5: Advertising agencies are responsible for message integration
Q6: Different media can offer information that supplements
Q7: Sid's Surf Shop has an ad out
Q8: The most expensive type of advertising media
Q9: Marketers try to determine ROI or ROMI,
Q10: Advertising time costs more during popular TV
Q11: Overall, there is a fairly constant proportionality
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