Which of the following questions characterizes targeting?
A) How can we identify segments?
B) Why should we segment?
C) Which segments do we want to be our customers?
D) Which segment is the biggest?
Correct Answer:
Verified
Q39: Good demographic data help when sizing a
Q40: It is impossible to estimate the size
Q41: Marketers target certain segments because it's _
Q42: If a market looks attractive, but a
Q43: What is the method for trying to
Q45: Potential strategic fit is a function of
A)
Q46: Strengths are
A) internal and favorable.
B) internal and
Q47: Threats are
A) internal and favorable.
B) internal and
Q48: Company ABC operates a nail salon that
Q49: Potential profitability is a function of
A) current
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