Company ABC operates a nail salon that specializes in artificial nails.It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year) , and women who continuously wear fake nails.
A) segments
B) positionings
C) levels of awareness
D) market sizes
Correct Answer:
Verified
Q43: What is the method for trying to
Q44: Which of the following questions characterizes targeting?
A)
Q45: Potential strategic fit is a function of
A)
Q46: Strengths are
A) internal and favorable.
B) internal and
Q47: Threats are
A) internal and favorable.
B) internal and
Q49: Potential profitability is a function of
A) current
Q50: Marketers try to serve the segments whose
Q51: If a market doesn't look so great,
Q52: Opportunities are
A) internal and favorable.
B) internal and
Q53: Company ABC's brands and products have perceived
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