Potential strategic fit is a function of
A) the current market size.
B) the firm's resources.
C) profitability.
D) product prices.
Correct Answer:
Verified
Q40: It is impossible to estimate the size
Q41: Marketers target certain segments because it's _
Q42: If a market looks attractive, but a
Q43: What is the method for trying to
Q44: Which of the following questions characterizes targeting?
A)
Q46: Strengths are
A) internal and favorable.
B) internal and
Q47: Threats are
A) internal and favorable.
B) internal and
Q48: Company ABC operates a nail salon that
Q49: Potential profitability is a function of
A) current
Q50: Marketers try to serve the segments whose
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