Which of the following perspectives of quality is most likely to be meaningful to people who work in marketing because they are responsible for determining the needs and expectations of the customers?
A)User perspective
B)Manufacturing perspective
C)Value perspective
D)Transcendent perspective

Question

Quizplus · Accepted Answer

The user perspective of quality focuses on meeting the needs and expectations of customers, which is directly relevant to the work of marketers who strive to understand and satisfy customer preferences. The manufacturing perspective, on the other hand, is more concerned with meeting technical specifications and efficiency in production processes. The value perspective considers the balance between quality and cost, while the transcendent perspective views quality as an inherent and intangible attribute.

Which of the Following Perspectives of Quality Is Most Likely