Which of the following terms best represents a firm's ability to achieve market superiority?
A)Flexibility
B)Competitive advantage
C)Quality assurance
D)Agility

Question

Quizplus · Accepted Answer

Competitive advantage represents a firm's ability to perform better than its competitors in the same market. It can be achieved through various means such as offering better quality products or services, having lower costs, superior distribution channels, or building strong brand recognition.

Which of the Following Terms Best Represents a Firm's Ability