Focus groups have a lower cost of implementation compared to other approaches used for gathering customer information.

Name: Focus groups have a lower cost of implementation compared to other approaches used for gathering customer information.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Focus groups typically require facilities, a moderator, and participants who may be compensated for their time, which can make them more expensive than online surveys or other forms of customer feedback collection.

Focus Groups Have a Lower Cost of Implementation Compared to Other