The needs and expectations of external customers are different from those of consumers.

Question

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External customers are typically businesses or organizations that purchase goods or services from a company, while consumers are individuals who purchase products for personal use. The needs and expectations of external customers may include factors such as pricing, reliability, and responsiveness to their specific needs, while consumers may prioritize features such as convenience, branding, and product quality.

The Needs and Expectations of External Customers Are Different from Those