The effectiveness of the field intelligence method of gathering customer information depends upon a culture that encourages open communication with superiors.

Question

Quizplus · Accepted Answer

The field intelligence method relies on the ability of employees to communicate openly with their superiors about customer information. This requires a culture that values and encourages open communication, making option A true. If the culture does not support open communication, the effectiveness of this method may be limited.

The Effectiveness of the Field Intelligence Method of Gathering Customer