Customer satisfaction and engagement measurement allows an organization to identify causes of dissatisfaction and failed expectations as well as drivers of delight to understand the reasons why customers are loyal or not loyal to the company.

Question

Quizplus · Accepted Answer

Customer satisfaction and engagement measurement is important for organizations as it helps them to identify the reasons behind customer loyalty or dissatisfaction. This information can then be used to improve customer experiences and retention rates.

Customer Satisfaction and Engagement Measurement Allows an Organization to Identify