The term "customer engagement" refers to:
A)customers' involvement in the early design and improvement of products.
B)customers' investment in or commitment to a brand and product offerings.
C)the expectations that define the quality of customer contact with an organization.
D)the strategic alliances of organizations with customers who share common values.

Question

Quizplus · Accepted Answer

Customer engagement refers to the emotional connection that a customer has with a brand or its products. It goes beyond just purchasing a product, and encompasses customer's investment in or commitment to a brand and its offerings.

The Term "Customer Engagement" Refers To