In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.

Question

Quizplus · Accepted Answer

LEGO's changes to the LEGO Friends line, such as updating packaging and including new themes, suggest an effort to appeal to a different or broader audience, which is a form of product repositioning.

In Recent Years,LEGO Updated the Packaging of Its LEGO Friends