Fournotts Corp.manufactures and sells accessories for cell phones.To boost its sales,the research and development team decides to use product modification as an approach to new product development.In this scenario,the research and development team will most likely:
A) eliminate products that are inconsistent with Fournotts's business mission.
B) develop products by applying new technology.
C) make a slight change in the design or function of the existing products.
D) add new products to supplement Fournotts's established product line.

Question

Quizplus · Accepted Answer

Product modification involves making slight changes in the design or function of existing products to boost sales.