When developing new product,which is true of a new-product development strategy?
A) It refrains from adopting ideas suggested by customers and competitors.
B) It doesn't provide the general guidelines for new-product ideas.
C) It must be compatible with the objectives of the marketing department,the business unit,and the corporation.
D) It involves targeting existing products at new markets.

Question

Quizplus · Accepted Answer

A new-product development strategy must align with the objectives of the marketing department, the business unit, and the corporation to ensure coherence and support for the new product within the organization.

When Developing New Product,which Is True of a New-Product Development