The PLC for a brand that was the first and last competitor in a product form market is ______.
A) said to be zero or nil
B) longer than that of the product form
C) shorter than that of the product form
D) as long as that of the product form

Question

Quizplus · Accepted Answer

The PLC (Product Life Cycle) for a brand that is the first and last competitor in a product form market is as long as that of the product form because it spans the entire duration of the product form's existence in the market.

The PLC for a Brand That Was the First and Last