Atwood Furnishers is experiencing a period when their sales are increasing at a slower rate.The company realizes that new users cannot be added indefinitely and that,sooner or later,its market will approach saturation.Which stage is the company now entering?
A) End of the decline stage
B) End of the introductory stage
C) Beginning of the growth stage
D) Beginning of the maturity stage

Question

Quizplus · Accepted Answer

The company is entering the beginning of the maturity stage, where sales growth slows as the market becomes saturated and fewer new customers are available.

Atwood Furnishers Is Experiencing a Period When Their Sales Are