Question 1

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?
A) Persuasive labeling
B) Informational labeling
C) Packaged labeling
D) Greenwashing

Accepted Answer

Persuasive labeling emphasizes a promotional theme or logo, with consumer information being secondary.

Question 2

Packaging of any product is done for the sole purpose of promoting that product.

Accepted Answer

Packaging serves multiple purposes, including protection, preservation, convenience, and information, in addition to promotion.

Question 3

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Accepted Answer

The proliferation of green certifications is typically driven by increased consumer demand for environmentally friendly products, not a decrease.

Question 4

Which of the following is the function of packaging?
A) Containing and protecting products
B) Promoting products
C) Facilitating storage and recycling
D) All of these are correct.

Accepted Answer

Packaging serves multiple functions including containing and protecting products, promoting them, and facilitating storage and recycling.

Question 5

Which of the following statements is true of greenwashing?
A) Consumer demand for green products has helped abate proliferation of green certifications.
B) Certification of a product's environmental friendliness by the same company that produced it should be clearly stated on the packaging.
C) The Federal Trade Commission does not interfere with the rules regarding green certifications.
D) Greenwashing is a highly reliant way of identifying environment-friendly products.

Accepted Answer

Certification by the same company should be clearly stated to avoid misleading consumers, as it may not be impartial.

Question 6

________________ represent a series of thick and thin vertical linesreadable by computerized optical scanners that represent numbers used to track products.
A) Universal product codes
B) Product lines
C) Brand labels
D) Informational labels

Accepted Answer

Universal product codes (UPCs) are barcodes that consist of a series of thick and thin vertical lines that can be scanned by computerized optical scanners to track products.

Question 7

Universal product codes (UPCs)are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.
A) mnemonics
B) bar codes
C) serial codes
D) codicology

Accepted Answer

UPCs are also known as bar codes because the numerical codes appear as a series of thick and thin vertical lines.

Question 8

The most obvious function of packaging is to:
A) secure the right of a company to use a brand or part of a brand.
B) protect a brand name from being declared a generic product name.
C) even out seasonal sales patterns.
D) contain products that are liquid,granular,or otherwise divisible.

Accepted Answer

Packaging serves to contain and protect products, especially those that are liquid, granular, or otherwise divisible, ensuring they are stored and transported safely.

Question 9

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

Greenwashing refers to the practice of companies misleading consumers by falsely promoting their products or practices as environmentally friendly, not specifically about exceeding pollution limits.

Question 10

A difference between informational labeling and persuasive labeling is that informational labeling:
A) focuses on a promotional theme or logo rather than on consumer information.
B) increases a consumer's cognitive dissonance after a purchase.
C) helps a consumer make proper product selections when making a purchase.
D) gives an impression of environmental friendliness to a product.

Accepted Answer

Informational labeling provides consumers with essential details about a product, helping them make informed decisions during purchase, unlike persuasive labeling which focuses on promotion.

Question 11

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.
A) quality modification
B) product line extension
C) repositioning
D) greenwashing

Accepted Answer

Yumé Nu is engaging in greenwashing, which involves marketing products as environmentally friendly without scientific verification to appeal to environmentally conscious consumers.

Question 12

Persuasive labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Accepted Answer

The answer of Persuasive labeling is designed to help consumers...

Question 13

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
A) Descriptive labeling
B) Persuasive labeling
C) Informational labeling
D) Standardized labeling

Accepted Answer

Informational labeling is designed to provide consumers with essential information about a product, helping them make informed decisions and reducing cognitive dissonance after the purchase.

Question 14

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.
A) Family branding
B) Informational labeling
C) Greenwashing
D) Captive branding

Accepted Answer

Greenwashing is a deceptive practice where a company gives a false impression of environmental responsibility.

Question 15

One of the functions of universal product codes (UPCs)is to:
A) allow products to be modified for improved sales.
B) help customers resell products that have no market value.
C) increase customer loyalty and brand value of a product.
D) help retailers track and record customer purchases.

Accepted Answer

UPCs are used by retailers to scan products at checkout, which helps in tracking inventory and recording customer purchases efficiently.

Question 16

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Accepted Answer

Universal Product Codes (UPCs) are barcodes that are scanned by optical scanners to retrieve information such as brand names, package sizes, and prices from a database.

Question 17

The three most important functions of packaging are to contain and protect products; promote products; and facilitate the storage,use,and convenience of products.

Accepted Answer

Packaging serves to protect the product, promote it through branding and information, and make it easier to store, use, and transport.

Question 18

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.
A) informational labeling
B) persuasive labeling
C) grade labeling
D) promotional labeling

Accepted Answer

Informational labeling provides consumers with important details about the product's features and construction, helping them make informed purchasing decisions.

Question 19

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Accepted Answer

Scanning UPCs speeds up the process by quickly and accurately recording product information, reducing the time needed for manual entry.

Question 20

Gypsy Foods Inc.is a multinational food and beverage company.Its product labels are colorful and project the words "new" and "improved" along with the product's name.The packages do not provide many details about the product's ingredients.In this case,Gypsy Foods is using _____.
A) persuasive labeling
B) informational labeling
C) descriptive labeling
D) grade labeling

Accepted Answer

Gypsy Foods is using persuasive labeling, which focuses on attracting consumers through appealing visuals and claims like "new" and "improved," rather than providing detailed product information.

Quiz 10: Product Concepts

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?

Packaging of any product is done for the sole purpose of promoting that product.

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Which of the following is the function of packaging?

Which of the following statements is true of greenwashing?

________________ represent a series of thick and thin vertical linesreadable by computerized optical scanners that represent numbers used to track products.

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

The most obvious function of packaging is to:

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

A difference between informational labeling and persuasive labeling is that informational labeling:

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.

Persuasive labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

One of the functions of universal product codes (UPCs) is to:

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

The three most important functions of packaging are to contain and protect products; promote products; and facilitate the storage,use,and convenience of products.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Gypsy Foods Inc.is a multinational food and beverage company.Its product labels are colorful and project the words "new" and "improved" along with the product's name.The packages do not provide many details about the product's ingredients.In this case,Gypsy Foods is using _____.