Wester Helix,a watch manufacturing company,is a brand mostly associated with men.Although they also manufacture products for women,these products are less popular.To increase the sale of these products,Wester Helix opens a sister company that caters solely to women.In this scenario,Wester Helix uses age segmentation.

Question

Quizplus · Accepted Answer

Wester Helix is using gender segmentation, not age segmentation, as they are targeting products specifically for women.

Wester Helix,a Watch Manufacturing Company,is a Brand Mostly Associated with Men.Although