Demographics provide the skeleton for developing segmentation strategies,but ___________adds meat to the bones.
A) geographic segmentation
B) benefit-usage segmentation
C) psychographic segmentation
D) benefit segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation adds depth to demographic data by considering lifestyle, values, and personality, providing a more comprehensive understanding of consumer behavior.

Demographics Provide the Skeleton for Developing Segmentation Strategies,but ___________Adds Meat