Question 1

Gamers' Page is a magazine that primarily caters to people who are enthusiastic about sports and who enjoy gaming.In this scenario,the editorial board of Gamers' Page uses _____.
A) gender segmentation
B) geographic segmentation
C) psychographic segmentation
D) family life cycle segmentation

Accepted Answer

Psychographic segmentation is used when a market is divided based on lifestyle, interests, and activities, such as enthusiasm for sports and gaming.

Question 2

In the context of family life cycle segmentation,which of the following statements is true?
A) Young divorced couples without children have the lowest purchase rate.
B) Middle-aged married couples with or without children have high average purchase of durables.
C) Young married couples with children have high liquid assets.
D) Middle-aged divorced couples without dependent children are least satisfied with their financial position.

Accepted Answer

Middle-aged married couples, whether they have children or not, tend to have higher disposable incomes and are more likely to invest in durable goods.

Question 3

_____ is market segmentation on the basis of personality,motives,lifestyles,and geodemographics.
A) Benefit segmentation
B) Family life cycle segmentation
C) Usage-rate segmentation
D) Psychographic segmentation

Accepted Answer

Psychographic segmentation involves dividing a market based on consumer personality traits, values, attitudes, interests, lifestyles, and geodemographics.

Question 4

_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle characteristics.
A) Benefit segmentation
B) Family life cycle segmentation
C) Ethnic segmentation
D) Geodemographic segmentation

Accepted Answer

Geodemographic segmentation helps marketers create marketing programs for specific small regions or lifestyle characteristics by combining geographic and demographic data.

Question 5

_____ is a common base of demographic segmentation.
A) Product benefit
B) Usage rate
C) Geography
D) Income

Accepted Answer

Income is a common base of demographic segmentation, as it helps marketers target consumers based on their financial capacity to purchase products or services.

Question 6

Nalpas Inc.,an apparel company,manufactures clothes for men,women,and children.It further divides its core customers according to demographic variables such as income,ethnic background,and family life cycle.These demographic variables are examples of _____.
A) product bases
B) segmentation bases
C) product categories
D) market segments

Accepted Answer

Segmentation bases are the criteria used to divide a market into segments, and demographic variables like income, ethnic background, and family life cycle are common bases for market segmentation.

Question 7

Trower Inc.has launched a new smartphone in two different versions.Both variants of the smartphone have a similar design but have different hardware specifications.The company uses this strategy to make this smartphone more universally affordable.In this scenario,Trower Inc.is most likely using __________________________.
A) usage-rate segmentation
B) income segmentation
C) gender segmentation
D) age segmentation

Accepted Answer

Trower Inc. is using income segmentation by offering different versions of the smartphone with varying hardware specifications to cater to different income levels, making the product more affordable to a wider range of consumers.

Question 8

Walmart is a successful example for retailing.The store emphasizes low pricing in its ads and promotes its message that customers can get more for their money.Walmart likely uses _________________________.
A) income segmentation
B) age segmentation
C) gender segmentation
D) ethnic segmentation

Accepted Answer

Walmart likely uses income segmentation as it emphasizes low pricing, targeting customers who are price-sensitive and looking for value for their money.

Question 9

With regard to age segmentation,the tween and teenage cohort following the Millennials is sometimes called _____.
A) Generation X
B) the Baby Boomer generation
C) Generation Z
D) the Silent Generation

Accepted Answer

Generation Z is the cohort that follows the Millennials, typically including those born from the late 1990s to the early 2010s.

Question 10

According to family life cycle segmentation,middle-aged married couples with or without children:
A) are difficult to promote by advertisement.
B) are better off financially than young married couples with or without children.
C) buy medical care products that aid health,sleep,and digestion.
D) have the highest purchase rate.

Accepted Answer

The answer of According to family life cycle segmentation,middle-aged married...

Question 11

Pine Groove,a cosmetic brand that primarily caters to women,wants to reach out to the less-traditional male market.It conducts research and develops a new product especially for men.In this example,Pine Groove uses _____.
A) ethnicity segmentation
B) age segmentation
C) gender segmentation
D) psychographic segmentation

Accepted Answer

Pine Groove is targeting a specific gender (men) with their new product, which is an example of gender segmentation.

Question 12

This group is idealistic and pragmatic and the top brand attributes important to them include trustworthiness,creativity,intelligence,authenticity,and confidence.Identify this group.
A) Generation X
B) Teenagers
C) Millennials
D) Generation Z

Accepted Answer

Millennials are known for valuing brand attributes such as trustworthiness, creativity, intelligence, authenticity, and confidence, aligning with their idealistic and pragmatic nature.

Question 13

Zinta Co.has launched a new laptop computer with a bigger monitor and big lettered keyboard.The company uses this model to target senior communities and provides discounts.The company targets thirteen cities in the United States with high populations of seniors.This scenario exemplifies which type of market segmentation?
A) Geodemographic segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Usage-rate segmentation

Accepted Answer

The scenario exemplifies geodemographic segmentation as it targets specific geographic areas (thirteen cities) with a high population of seniors, combining geographic and demographic factors.

Question 14

A ____________segmentation has the advantage of being simpler and easier to use.
A) single-variable
B) double-variable
C) triple-variable
D) multiple-variable

Accepted Answer

Single-variable segmentation is simpler and easier to use because it involves only one criterion for dividing the market, making it less complex than multi-variable approaches.

Question 15

Which of the following is a psychographic segmentation variable?
A) Usage rate of a product
B) Geodemographics
C) Gender
D) Ethnicities

Accepted Answer

Psychographic segmentation involves dividing a market based on consumer personality traits, values, attitudes, interests, or lifestyles, which is closely related to geodemographics.

Question 16

Which statement is true of gender segmentation in the United States?
A) Women are increasingly part of formerly all-male markets.
B) Women are not an experienced purchasing group,unlike men.
C) Men make 70 to 80 percent of purchases of consumer goods each year.
D) Men tend to be more deliberate than women and to take longer to make investment decisions.

Accepted Answer

Women are increasingly participating in markets that were traditionally dominated by men, reflecting changes in societal roles and economic empowerment.

Question 17

_____ involves dividing a market into groups such as newborns,infants,young children,tweens,Millennials,Generation X,Baby Boomers,and seniors.
A) Ethnic segmentation
B) Family life cycle segmentation
C) Age segmentation
D) Psychographic segmentation

Accepted Answer

Age segmentation involves dividing a market into groups based on age, such as newborns, infants, young children, tweens, Millennials, Generation X, Baby Boomers, and seniors.

Question 18

Which of the following statements is true of lifestyle segmentation?
A) It divides people into groups based on their traits,attitudes,and habits.
B) It divides a market by the amount of product bought or consumed.
C) It divides people into market segments according to the benefits they seek from a product.
D) It divides people into groups based on socioeconomic characteristics such as income and education.

Accepted Answer

The answer of Which of the following statements is true...

Question 19

Demographics provide the skeleton for developing segmentation strategies,but ___________adds meat to the bones.
A) geographic segmentation
B) benefit-usage segmentation
C) psychographic segmentation
D) benefit segmentation

Accepted Answer

Psychographic segmentation adds depth to demographic data by considering lifestyle, values, and personality, providing a more comprehensive understanding of consumer behavior.

Question 20

_____ refers to segmenting markets by region of a country or the world,market size,market density,or climate.
A) Geographic segmentation
B) Benefit segmentation
C) Demographic segmentation
D) Usage-rate segmentation

Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as regions, countries, cities, or neighborhoods, and can also consider factors like market size, market density, or climate.

Quiz 8: Segmenting and Targeting Markets

Gamers' Page is a magazine that primarily caters to people who are enthusiastic about sports and who enjoy gaming.In this scenario,the editorial board of Gamers' Page uses _____.

In the context of family life cycle segmentation,which of the following statements is true?

_____ is market segmentation on the basis of personality,motives,lifestyles,and geodemographics.

_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle characteristics.

_____ is a common base of demographic segmentation.

Nalpas Inc.,an apparel company,manufactures clothes for men,women,and children.It further divides its core customers according to demographic variables such as income,ethnic background,and family life cycle.These demographic variables are examples of _____.

Walmart is a successful example for retailing.The store emphasizes low pricing in its ads and promotes its message that customers can get more for their money.Walmart likely uses _________________________.

With regard to age segmentation,the tween and teenage cohort following the Millennials is sometimes called _____.

According to family life cycle segmentation,middle-aged married couples with or without children:

Pine Groove,a cosmetic brand that primarily caters to women,wants to reach out to the less-traditional male market.It conducts research and develops a new product especially for men.In this example,Pine Groove uses _____.

This group is idealistic and pragmatic and the top brand attributes important to them include trustworthiness,creativity,intelligence,authenticity,and confidence.Identify this group.

A ____________segmentation has the advantage of being simpler and easier to use.

Which of the following is a psychographic segmentation variable?

Which statement is true of gender segmentation in the United States?

_____ involves dividing a market into groups such as newborns,infants,young children,tweens,Millennials,Generation X,Baby Boomers,and seniors.

Which of the following statements is true of lifestyle segmentation?

Demographics provide the skeleton for developing segmentation strategies,but ___________adds meat to the bones.

_____ refers to segmenting markets by region of a country or the world,market size,market density,or climate.