The step of choosing a basis or bases for segmenting a market requires creativity,market knowledge,and ________.
A) managerial insight
B) technical savvy
C) organizational skills
D) managerial directive
Correct Answer:
Verified
Q37: _ involves dividing a market into groups
Q38: Which of the following statements is true
Q39: Demographics provide the skeleton for developing segmentation
Q40: _ refers to segmenting markets by region
Q41: Wester Helix,a watch manufacturing company,is a brand
Q43: Wesley Electronics Inc.manufactures electronic gadgets.Its marketing team
Q44: There are many scientific procedures for selecting
Q45: What is geographic segmentation? Briefly explain why
Q46: According to family life cycle segmentation,consumption patterns
Q47: Rolls Royce cars target only the premium
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