Which statement is true of product positioning?
A) It assumes that consumers compare products solely on the basis of price.
B) There are two positioning bases: application and price.
C) The quality of competing products does not influence product positioning.
D) It is a process that influences potential customers' overall perception of a brand and product line.

Question

Quizplus · Accepted Answer

Product positioning is about influencing how potential customers perceive a brand and its products, considering various factors beyond just price, such as quality, features, and benefits.

Which Statement Is True of Product Positioning