Tesla wanted to break into the electric vehicle (EV) marketplace with a luxury sports model.At that time,economic value was more highly prized than form and function.Therefore,Tesla chose not to compete with the other brands' successful luxury hybrids and targeted the high-end market for electric vehicles.Which base did Tesla use to position itself in the market?
A) Price and quality
B) Attribute
C) Competitor
D) Emotion
Correct Answer:
Verified
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