Kirksand Airlines is well known for providing excellent customer service to its flyers.The staff members inquire about each flyer's wants and needs,and listen carefully to their responses.If a flyer has any specific requests,the staff members ensure that they are immediately attended to.In this scenario,Kirksand Airlines illustrates _______________,which has been found successful in spurring on the growth of customer relationship management.
A) personalization
B) mass marketing
C) loyalty
D) technology

Question

Quizplus · Accepted Answer

Kirksand Airlines demonstrates personalization by tailoring their service to meet the individual needs and preferences of each flyer, which is a key aspect of effective customer relationship management.

Kirksand Airlines Is Well Known for Providing Excellent Customer Service