Once known as a rugs brand,in 2006 Burberry revamped its product line to reinvent itself as a luxury brand by harnessing the power of heritage.Which strategy did Burberry use to influence the overall perception of its brand in the eyes of its old and potential new customers?
A) Positioning
B) Repositioning
C) Perceptual mapping
D) Product differentiation

Question

Quizplus · Accepted Answer

Burberry used repositioning to change its brand image from a traditional rugs brand to a luxury brand, leveraging its heritage to appeal to both existing and new customers.

Once Known as a Rugs Brand,in 2006 Burberry Revamped Its