Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?
A) Create advertisements that give consumers all the necessary information to make the purchase decision.
B) Focus on the package design of the product so that it will be eye catching and easily recognized on the store shelf.
C) Link the product to a lower-involvement issue to create publicity.
D) Offer coupons,small discounts,and two-for-one deals on the product.

Question

Quizplus · Accepted Answer

High-involvement products require consumers to make informed decisions, so providing detailed information through advertisements helps consumers understand the product's benefits and make a purchase decision.

Which Strategy Would a Marketing Manager Most Likely Use to Increase