In the consumer decision-making process,_____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
A) automation
B) contextual innovation
C) journey innovation
D) proactive personalization

Question

Quizplus · Accepted Answer

Proactive personalization involves using information from past interactions or external sources to tailor the customer experience in real-time.

In the Consumer Decision-Making Process,_____ Uses Information-Either Based on Past