With reference to the General Electric model for selecting strategic alternatives,which of the following refers to how well placed in a market an organization needs to be to take advantage of opportunities?
A) Business position
B) Experience curve
C) Market attractiveness
D) Marketing myopia

Question

Quizplus · Accepted Answer

The General Electric model uses "Business position" to assess how well an organization is placed in the market to take advantage of opportunities. It evaluates the company's strengths and competitive position within the industry.

With Reference to the General Electric Model for Selecting Strategic